Popken Fashion Group is an international private family run fashion company specializing in plus size fashion. We have four main brands in our collection: Ulla Popken, Laurasøn, Studio Untold, and JP1880.
We design fashion for everyone and their own individual styles and tastes. We want each and every individual that works with us to feel the enthusiasm and passion we have for growth, business and fashion.
In addition to our 200+ stores spread throughout Europe, we operate online shops in more than 35 countries, and our international presence continues to grow. Most recently, we've launched online shops in Spain, Finland, Denmark and Norway.
As a result, we are in search of a Regional E-Commerce Manager who will establish and oversee our market strategy for the Western European Region. (Netherlands, Belgium, France and UK)
Main Tasks:
1. Supervision of Region/Market KPIs:
o Oversee sales-related, onsite and online marketing KPI’s
o Carefully monitor our customer base metrics, including the number of customers, NC growth, and CLV
2. Marketing/Market Insights:
o Provide valuable insights and guidance for our marketing team, as well as offer expertise in local marketing strategies
o Analyze and have knowledge about our competitors and then plan and create best practices to keep us on target
o Stay on top of changes in legislation that may impact our operations
3. Customer Experience Optimization from KPIs & Insights:
o Exhibit your creativity by adapting and optimizing content & UX/UI to provide customers with an exceptional experience
o Dedicate yourself to enhancing the customer journey, both before and after the sale
o Support the team in promotion planning
4. Language Management:
o Leverage your language skills to translate, adapt, and optimize communication across various channels, including Onsite, Online Marketing, and Offline Marketing. For languages outside your expertise, you'll delegate tasks to talented freelancers
Secondary Tasks:
1. Managing Social Media Organic:
o Take charge of our social media presence together with your team of freelancers, with an organic touch, from engaging posts to managing our online community and Influencer program
2. Managing Freelancers:
o Lead a team of freelancers responsible for translation and social media management ensuring their work aligns seamlessly with our brand's message and standards
